Week 1

MEANING

Focus: Create your Big Why and build your business on a strong foundation that can withstand challenges.

Recommendation: Start With Why

Task: Identify your Big Why, make a 5-minute video explaining it, and post it on your official website (if you don't have one, you will be taught how to make one).

Week 2

TRUST

Focus: Create meaningful contents across multiple online platforms to build trust and engagement.

Recommendation: The GaryVee Content Strategy

Task: List topics or issues close to you, record a 3-5 minute video every day for each topic, and post them on your Youtube channel.

Week 3

VALUE

Focus: Create a content management system to direct your audience into your marketing funnel.

Recommendation: Master Content Marketing

Task: Create an automated weekly email newsletter and funnel audience to the newsletter with your content marketing strategy.

Week 4

SOLUTION

Focus: Create a minimum viable product to solve actual problems your audience have and commit to constant improvements.

Recommendation: The Lean Startup

Task: Host a Q&A with your audience, identify their problems, pick one that stands out, and create a webinar to solve that one problem.